Barbara Kruger X Volcom Beanie

Created for Performa 2017 Biennial, Kruger’s iconic typography translates a tongue-in-cheek commentary on commercial branding, cosmopolitan over-consumption and speaks to the societal role of artist as a resistant. Her concept for the Performa Commission and Biennial, is an activist aesthetic. Blending branding, public art, performance, commerce, and appropriation, Kruger triggers the issues of commercialization that often contaminate true craft, from fashion, to fine art.

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