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Untitled (The Drop), Barbara Kruger, A Performa Commission, 2017.

Barbara Kruger's first live performance makes it way online with an uber-limited amount of product available to purchase.

Barbara Kruger has been employing media effects and strategies to create her own political and social messages around consumerism, mass media, and feminism on billboards, buses, newspapers, buildings, and parks for the past four decades. Her instantly recognizable—and frequently appropriated—visual style of delivering highly charged, terse phrases in white Futura Bold font over red blocks has radiated its influence on other visual artists, graphic design, mass media, and high fashion streetwear.

For the Performa 17 Biennial, November 1 - 19, 2017, Kruger broadcasted messages engaging issues of and ideas about power, desire, adoration, contempt, and capital all over New York City: on a billboard in Chelsea, on MetroCards distributed across four subway stations, on a yellow school bus, in a storefront shop in SoHo, and in one of New York’s most popular skate park underneath the Manhattan Bridge.

Curated by RoseLee Goldberg and Esa Nickle, Producing Director, with Job Piston, Special Projects Manager, and Sasha Okshteyn, Associate Producer. Support provided by the Volcom x Performa 17 Biennial Partnership. 

Proceeds from the sale of this tee support PERFORMA.

About Performa

Founded in 2004 by art historian and curator RoseLee Goldberg, Performa is the leading organization dedicated to exploring the critical role of live performance in the history of twentieth-century art and to encouraging new directions in performance for the twenty-first century. Since launching New York’s first performance biennial, Performa 05, in 2005, the organization has solidified its identity as a commissioning and producing entity. As a “museum without walls,” Performa contributes important art historical heft to the field by showing the development of live art in all its forms from many different cultural perspectives, reaching back to the Renaissance. Celebrated worldwide as the first biennial to give special attention to this remarkable history, the Performa Biennial transforms the city of New York into the “world capital of artists’ performance” every other November, attracting a national and international audience of more than 200,000 and garnering more than five million website hits during its three-week run. In the last decade, Performa has presented nearly 600 performances, worked with more than 700 artists, and toured commissioned performances in nearly 20 countries around the world.

Please follow Performa 17 on Instagram @PerformaNYC